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Brands Taste

The true venetian Spritz in Venice is made with Select (Vanity Fair)

Vanity Fair: “There’s one and only venetian Spritz you can drink from the historical “bacari” to the cafes of Piazza San Marco and it’s made with the olive and Select”. See the whole newspaper article in “Vanity Fair”.

Brands

6.000 steps with Cuore

In 1959, together with many Italians, Cuore started a wellbeing way of life that includes the food habits. Today as a celebration of our first 60 years of “eat well, feel well”, we step forward and invite everybody to take part to our events “6.000 steps with Cuore”. Six thousand steps: the ideal number for a healthy walk, that you can go following one of th …

Brands Ambassadors

Select, the historical venetian drink, celebrates its 100 years

Created by the outstanding liqueur expertise of Pilla brothers, it was meant Gabriele D’Annunzio had created its name, narrowing down the latin word “selectus”. Actually, its name stands for “Stabilimento Enologico Liquori E Cremore Tartaro”, the factory in San Donà di Piave, which was the first producer. Select, the unreplaceable ingredient for the traditio …

Brands Events Ambassadors

Andrea Civettini best mixologist in the world at the Amaro Montenegro international competition

PRESS RELEASE Bologna, 28 November 2018 – The Vero Bartender, the cocktail competition by Amaro Montenegro, crowned the best international mixologist yesterday in Bologna, transforming the city into the bartending world capital for a day. 9 bartenders from the United Kingdom, Albania, Australia, Austria, Belgium, Spain, USA, Germany and the Netherlands, winn …

Brands Events Awards

Exceptional accolades for Select! 2018 best aperitivo “exceptional” at the international Review of Spirits of the Beverage Testing Institute

The Beverage Testing Institute is one of the world’s foremost authorities on alcoholic beverages. The Beverage Testing Institute (BTI)—was founded in 1981, as America’s premier independent alcoholic beverage review organization with a mission to create fair and reliable reviews of wines for consumers. In 1994, BTI began reviewing spirits and founded Internat …

Brands Events

Amaro Montenegro launches #humanspirit in the era of artificial intelligence

PRESS RELEASE Milan, 18 October 2018 – Today the new Amaro Montenegro #humanspirit Campaign begins, which exalts the values ​​of friendship and authenticity in the age of artificial intelligence. In a constantly evolving world, where technology is combined with the experience of everyday life and changes lifestyles, Amaro Montenegro lives and embraces innova …

Brands Partnership

Amaro Montenegro sets its sights on the U.S. market with a major communication project, plus street art installations by italian Lorenzo Petrantoni

PRESS RELEASE Bologna, 18 December 2017 – Amaro Montenegro confirms its continued interest in the U.S. market, furthering its expansion strategy with a communication project in partnership with Testa and Partners, the Los Angeles-based creative hub of Armando Testa Group, which includes a street art campaign in New York City featuring the creative vision of …

Brands

Amaro Montenegro presents “the Discovery of Real Taste” the adventurous story of the founder Stanislao Cobianchi is brought back to life in the short film by the directing Duo Cric

PRESS RELEASE Milan, 6 October 2017 – Amaro Montenegro yesterday screened the premiere of the short film titled “La Scoperta del Sapore Vero” (The Discovery of the Real Taste), which recounts the invention of the secret recipe through the eyes and experiences of its inventor, Stanislao Cobianchi, and his intrepid voyage around the world. The film, loosely ba …

Brands Events Ambassadors

Amaro Montenegro announces italy’s vero bartender award Gianfranco Sciacca from Bagheria in Sicily will take his cocktail “Virtudi” to the Bar Convent Berlin exhibition. Massimiliano Dessi from Montevarchi Valdarno is awarded the Special Critics’ Prize.

PRESS RELEASE Bologna, 27 September 2017 – Amaro Montenegro chose the magnificent setting of Palazzo Re Enzo in Bologna for today’s announcement of the winner of the 2017 edition of the contest Be The Vero Bartender – The Talent. Gianfranco Sciacca, 30 years of age from Bagheria (Palermo), scooped the title of Vero Bartender 2017. Over the course of the day, …

Brands

Amaro Montenegro: restyling of the iconic bottle | The icon of real taste unveils new packaging, as unique as its own history

PRESS RELEASE Bologna, 18 September 2017 – The look and unique shape of the bottleof Amaro Montenegro enjoy a restyling: the same real taste as ever today shows off an even more distinctive and contemporary visual identity, designed by the brand advisory and strategic design agency RobilantAssociati. The shape of the bottle is made stronger thanks to bolder …