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Home|News and media|Rosso Antico: the prince of aperitifs turns 60!
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Rosso Antico: the prince of aperitifs turns 60!

30 November 2022

Rosso Antico, our vermouth born in 1962 from the legacy of the J. Buton Distillery, turns 60 and celebrates this important milestone with a dedicated digital and press campaign.

A true icon in the 60s and 70s, “The Prince of Aperitifs” today is a cult ingredient for mixology and one of the most beloved cocktails: the Americano.

Follow the digital campaign on the brand’s Facebook and Instagram profiles and let’s celebrate its Anniversary together!
You can find the full press release here.

You can find the full press release here.

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