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Amaro Montenegro celebrates friendship in a new campaign featuring Francesco Totti e Luciano Spalletti
28 October 2025
On the occasion of the brand’s 140th anniversary, the new campaign tells a “modern duel” with a western twist, ending with a toast to genuine friendship.
Making this communication project even more special are Francesco Totti and Luciano Spalletti, who embody a friendship rekindled after a period of misunderstandings that captured Italy’s attention. Having both expressed the wish to reconnect and celebrate the emotions they once shared, Amaro Montenegro seized this unique opportunity to close that chapter and tell a story of friendship through an ironic “modern duel.”
