Group
Partnership
Gruppo Montenegro is the new exclusive distributor of Johnnie Walker and Bulleit in Italy
26 February 2026
We are pleased to announce that, starting from April 1st 2026, Gruppo Montenegro will become the exclusive distributor in Italy for two of the most prestigious brands in the Diageo portfolio: Johnnie Walker Scotch Whisky and Bulleit American Whiskey.
Through this agreement, Gruppo Montenegro will reinforce its leadership in the Italian spirits market and expand its portfolio in a strategic category such as whisky, confirming the strength of its sales network. This achievement represents an important strategic milestone, reflecting the Group’s ongoing growth trajectory and its commitment to looking ahead with ambition and a spirit of innovation.
