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Exceptional accolades for Select! 2018 best aperitivo “exceptional” at the international Review of Spirits of the Beverage Testing Institute
The Beverage Testing Institute is one of the world’s foremost authorities on alcoholic beverages. The Beverage Testing Institute (BTI)—was founded in 1981, as America’s premier independent alcoholic beverage review organization with a mission to create fair and reliable reviews of wines for consumers. In 1994, BTI began reviewing spirits and founded Internat …
Amaro Montenegro launches #humanspirit in the era of artificial intelligence
PRESS RELEASE Milan, 18 October 2018 – Today the new Amaro Montenegro #humanspirit Campaign begins, which exalts the values of friendship and authenticity in the age of artificial intelligence. In a constantly evolving world, where technology is combined with the experience of everyday life and changes lifestyles, Amaro Montenegro lives and embraces innova …
Amaro Montenegro sets its sights on the U.S. market with a major communication project, plus street art installations by italian Lorenzo Petrantoni
PRESS RELEASE Bologna, 18 December 2017 – Amaro Montenegro confirms its continued interest in the U.S. market, furthering its expansion strategy with a communication project in partnership with Testa and Partners, the Los Angeles-based creative hub of Armando Testa Group, which includes a street art campaign in New York City featuring the creative vision of …
Amaro Montenegro presents “the Discovery of Real Taste” the adventurous story of the founder Stanislao Cobianchi is brought back to life in the short film by the directing Duo Cric
PRESS RELEASE Milan, 6 October 2017 – Amaro Montenegro yesterday screened the premiere of the short film titled “La Scoperta del Sapore Vero” (The Discovery of the Real Taste), which recounts the invention of the secret recipe through the eyes and experiences of its inventor, Stanislao Cobianchi, and his intrepid voyage around the world. The film, loosely ba …
Amaro Montenegro announces italy’s vero bartender award Gianfranco Sciacca from Bagheria in Sicily will take his cocktail “Virtudi” to the Bar Convent Berlin exhibition. Massimiliano Dessi from Montevarchi Valdarno is awarded the Special Critics’ Prize.
PRESS RELEASE Bologna, 27 September 2017 – Amaro Montenegro chose the magnificent setting of Palazzo Re Enzo in Bologna for today’s announcement of the winner of the 2017 edition of the contest Be The Vero Bartender – The Talent. Gianfranco Sciacca, 30 years of age from Bagheria (Palermo), scooped the title of Vero Bartender 2017. Over the course of the day, …
Amaro Montenegro: restyling of the iconic bottle | The icon of real taste unveils new packaging, as unique as its own history
PRESS RELEASE Bologna, 18 September 2017 – The look and unique shape of the bottleof Amaro Montenegro enjoy a restyling: the same real taste as ever today shows off an even more distinctive and contemporary visual identity, designed by the brand advisory and strategic design agency RobilantAssociati. The shape of the bottle is made stronger thanks to bolder …
Cuore launches Cuore plant-based Mayonnaise: all the goodness, all the taste
PRESS RELEASE Milan, 18 May 2017 – Cuore renews its commitment to health and wellbeing with the addition of a new product to the “family”: the new Cuore Plant-Based Mayonnaise. The first of its kind to be egg-free, gluten-free and 100% plant-based, as it made with only plant proteins. The main ingredient in Cuore Plant-Based Mayonnaise is Cuore Corn Oil, for …
