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Group Partnership

Gruppo Montenegro is the new exclusive distributor of Jack Daniel’s, Woodford reserve and Finlandia vodka in Italy

PRESS RELEASE Bologna, May 10th 2018 – Gruppo Montenegro and Brown-Forman have signed an exclusive distribution agreement in the Italian market for the brands Jack Daniel’s, Jack Daniel’s Tennessee Honey, Jack Daniel’s Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Jack&Cola and Finlandia Vodka. Jack Daniel’s is the No.1 Premium Spirits B …

Group Planet

Promotion of sustainability at every step of the agrifood chain

In addition to economic sustainability, Gruppo Montenegro is committed to pursuing social and environmental sustainability in its relations with all stakeholders and it undertakes to ensure a fair distribution of value throughout the supply chain. To this end, the Company carefully oversees and controls supplies through direct action and by involving supplie …

Group People

Responsible alcohol consumption

Through its communication and advertising activities, Gruppo Montenegro has always been committed to presenting a fair and balanced image of alcohol consumption. The main reference brands – Amaro Montenegro and Vecchia Romagna – have always been presented and promoted in a way that seeks to convey certain values, namely commitment, solidarity and collaborati …

Group

Cristina Danelatos appointed HR Rirector of Gruppo Montenegro

PRESS RELEASE Bologna, 5 February 2018 – Montenegro Group has announced the appointment of Cristina Danelatos to the role of HR Director with effect from 5 February 2018. Cristina Danelatos has many years’ experience in Human Resources, having worked for multinational companies including Coca-Cola and Tetra Pak, and more recently in strategic business consul …

Brands Partnership

Amaro Montenegro sets its sights on the U.S. market with a major communication project, plus street art installations by italian Lorenzo Petrantoni

PRESS RELEASE Bologna, 18 December 2017 – Amaro Montenegro confirms its continued interest in the U.S. market, furthering its expansion strategy with a communication project in partnership with Testa and Partners, the Los Angeles-based creative hub of Armando Testa Group, which includes a street art campaign in New York City featuring the creative vision of …

Brands

Amaro Montenegro presents “the Discovery of Real Taste” the adventurous story of the founder Stanislao Cobianchi is brought back to life in the short film by the directing Duo Cric

PRESS RELEASE Milan, 6 October 2017 – Amaro Montenegro yesterday screened the premiere of the short film titled “La Scoperta del Sapore Vero” (The Discovery of the Real Taste), which recounts the invention of the secret recipe through the eyes and experiences of its inventor, Stanislao Cobianchi, and his intrepid voyage around the world. The film, loosely ba …

Brands Events Ambassadors

Amaro Montenegro announces italy’s vero bartender award Gianfranco Sciacca from Bagheria in Sicily will take his cocktail “Virtudi” to the Bar Convent Berlin exhibition. Massimiliano Dessi from Montevarchi Valdarno is awarded the Special Critics’ Prize.

PRESS RELEASE Bologna, 27 September 2017 – Amaro Montenegro chose the magnificent setting of Palazzo Re Enzo in Bologna for today’s announcement of the winner of the 2017 edition of the contest Be The Vero Bartender – The Talent. Gianfranco Sciacca, 30 years of age from Bagheria (Palermo), scooped the title of Vero Bartender 2017. Over the course of the day, …

Brands

Amaro Montenegro: restyling of the iconic bottle | The icon of real taste unveils new packaging, as unique as its own history

PRESS RELEASE Bologna, 18 September 2017 – The look and unique shape of the bottleof Amaro Montenegro enjoy a restyling: the same real taste as ever today shows off an even more distinctive and contemporary visual identity, designed by the brand advisory and strategic design agency RobilantAssociati. The shape of the bottle is made stronger thanks to bolder …

Brands

Cuore launches Cuore plant-based Mayonnaise: all the goodness, all the taste

PRESS RELEASE Milan, 18 May 2017 – Cuore renews its commitment to health and wellbeing with the addition of a new product to the “family”: the new Cuore Plant-Based Mayonnaise. The first of its kind to be egg-free, gluten-free and 100% plant-based, as it made with only plant proteins. The main ingredient in Cuore Plant-Based Mayonnaise is Cuore Corn Oil, for …

Group

Sergio Fava appointed Spirits Division Director at Montenegro Group

PRESS RELEASE Bologna, 12 September 2016 – Montenegro Group has announced the appointment of Sergio Fava as Spirits Division Director. Sergio Fava has gained extensive experience with companies in the Spirits sector (including Diageo and Bacardi/Martini) and the fast-moving goods sector (Parmalat, Grand Metropolitan), holding diverse positions of increasingl …