Group
People
Responsible alcohol consumption
20 March 2018
Through its communication and advertising activities, Gruppo Montenegro has always been committed to presenting a fair and balanced image of alcohol consumption.
The main reference brands – Amaro Montenegro and Vecchia Romagna – have always been presented and promoted in a way that seeks to convey certain values, namely commitment, solidarity and collaboration.The aim of this approach is to promote consumption patterns that are far removed from any type of excess or misuse. Indeed, while the Group is mindful of the fact that it is an economic entity with a duty to create value for its shareholders, it is also committed to expanding its customer base, promoting convivial enjoyment and consumption of alcohol.
