Montenegro Group is the new sole distributor in Italy of Jose Cuervo® Tequila, bushmills® irish whiskey, the Kraken® rum and boodles®gin
PRESS RELEASE
Bologna, 29 June 2016 – Montenegro Group has signed an agreement with Jose Cuervo International for the sole distribution in Italy of Jose Cuervo®, the world’s leading brand of tequila, Bushmills® Irish Whiskey, the whiskey produced in Ireland’s oldest working distillery, The Kraken® Black Spiced Rum, the dark spiced rum that is enjoying strong international growth and Boodles® British Gin, the genuine London dry gin with impeccable quality and tradition. The agreement between the two Companies will come into effect on 1 July 2016.
“We are honoured to represent a portfolio of brands that are enjoying strong growth; historical, prestigious and innovative brands that share many of our own core values”, stated Marco Ferrari, CEO of Montenegro Group. “The distribution agreement is a great opportunity, but also an exciting challenge for our Group, called upon to fully exploit the growth potential of these great brands. We’re confident that our distribution and strategic capacities will allow us to seize on all opportunities.”
This exclusive agreement lends the Montenegro Group a portfolio featuring synergy and complementarity, which allows it to further consolidate its leadership in the Italian market, especially in the fashionable on-trade channel, which has strategic importance for the Group.
