It was on the eve of the incredible swinging Sixties, in 1959, that Cuore Corn Oil was launched.
Cuore Corn Oil is characteristically a light oil with the ability to enhance the flavour of foods, ideal for a healthy, balanced diet and for helping to keep cholesterol under control.
Ten years later, Cuore Corn Oil unveiled a new packaging design and a new-look logo that were destined to make it a veritable modern-day icon. Since then, the can’s simple, bright image has remained largely unchanged.
Its constant presence in television advertising from the Seventies is an unmistakable feature and the legendary “hop over the fence”, present in all the ad campaigns, has become synonymous with the product and the key element of the brand image.
Scrupulous attention to guaranteeing the highest product standards and a rigorously controlled production process, enable Cuore Corn Oil to guarantee the health benefits associated with maintaining healthy cholesterol levels, thanks to the linoleic acid (omega 6) which the product naturally contains.
In 2017 Cuore expanded its product family, with the launch of Egg-Free Mayonnaise, bringing Italian consumers a special, light, low-fat product which is 100% plant-based thanks to the egg-free recipe, and which can help maintain healthy cholesterol levels, as it is made with Cuore Corn Oil.
In January 2018 Cuore unveiled another new addition to the family: the new range of Basil Pesto products. Made with 40% Cuore Corn Oil, and therefore rich in linoleic acid which helps to maintain healthy cholesterol levels, and 100% Italian basil, the product comes in two versions, classic and without garlic, catering to the needs of all consumers who are attentive to taste but also wellbeing. Cuore Basil Pestos are the first of their kind to offer a functional benefit, and this gives them a unique positioning, not only in the pesto market, but also in the condiments and sauces sector in general.
So this is the continuation of a story of attention to quality and to the wellbeing of consumers, which today makes the Cuore brand a symbol of healthy eating and feeling on top form.