{"id":8924,"date":"2025-10-28T11:34:59","date_gmt":"2025-10-28T10:34:59","guid":{"rendered":"https:\/\/gruppomontenegro.com\/?p=8924"},"modified":"2025-10-28T12:37:34","modified_gmt":"2025-10-28T11:37:34","slug":"amaro-montenegro-celebrates-friendship-in-a-new-campaign-featuring-francesco-totti-e-luciano-spalletti","status":"publish","type":"post","link":"https:\/\/gruppomontenegro.com\/en\/amaro-montenegro-celebrates-friendship-in-a-new-campaign-featuring-francesco-totti-e-luciano-spalletti\/","title":{"rendered":"Amaro Montenegro celebrates friendship in a new campaign featuring Francesco Totti e Luciano Spalletti"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>On the occasion of the brand\u2019s 140th anniversary, the new campaign tells a \u201cmodern duel\u201d with a western twist, ending with a toast to genuine friendship.<\/p>\n<p>Making this communication project even more special are Francesco Totti and Luciano Spalletti, who embody a friendship rekindled after a period of misunderstandings that captured Italy\u2019s attention. Having both expressed the wish to reconnect and celebrate the emotions they once shared, Amaro Montenegro seized this unique opportunity to close that chapter and tell a story of friendship through an ironic \u201cmodern duel.\u201d<\/p>\n<p><a href=\"https:\/\/gruppomontenegro.com\/wp-content\/uploads\/2025\/10\/CS_Nuovo-spot-Amaro-Montenegro_28.10.2025_ENG-1.pdf\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\">Link to the press release<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/a><\/p>\n<\/div><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:1920px;--awb-max-height:1080px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><lite-vimeo videoid=\"1130904189\" class=\"landscape\" params=\"autoplay=1autoplay=0&amp;autopause=0\" title=\"Vimeo video player 1\" data-button-label=\"Play Video\"  width=\"1920\" height=\"1080\"><\/lite-vimeo><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:40px;width:100%;\"><\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2160\" height=\"2160\" title=\"Amaro Montenegro_Immagine campagna\" src=\"https:\/\/gruppomontenegro.com\/wp-content\/uploads\/2025\/10\/Amaro-Montenegro_Immagine-campagna.jpeg\" alt class=\"img-responsive wp-image-8914\" srcset=\"https:\/\/gruppomontenegro.com\/wp-content\/uploads\/2025\/10\/Amaro-Montenegro_Immagine-campagna-200x200.jpeg 200w, https:\/\/gruppomontenegro.com\/wp-content\/uploads\/2025\/10\/Amaro-Montenegro_Immagine-campagna-400x400.jpeg 400w, https:\/\/gruppomontenegro.com\/wp-content\/uploads\/2025\/10\/Amaro-Montenegro_Immagine-campagna-600x600.jpeg 600w, https:\/\/gruppomontenegro.com\/wp-content\/uploads\/2025\/10\/Amaro-Montenegro_Immagine-campagna-800x800.jpeg 800w, https:\/\/gruppomontenegro.com\/wp-content\/uploads\/2025\/10\/Amaro-Montenegro_Immagine-campagna-1200x1200.jpeg 1200w, https:\/\/gruppomontenegro.com\/wp-content\/uploads\/2025\/10\/Amaro-Montenegro_Immagine-campagna.jpeg 2160w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of the brand\u2019s 140th anniversary, the new campaign tells a \u201cmodern duel\u201d with a western twist, ending with a toast to genuine friendship. <\/p>\n","protected":false},"author":12,"featured_media":8922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"categoria-notizia":[90,88],"class_list":["post-8924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","categoria-notizia-brands","categoria-notizia-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amaro Montenegro celebrates friendship in a new campaign featuring Francesco Totti e Luciano Spalletti | Gruppo Montenegro<\/title>\n<meta name=\"description\" content=\"On the occasion of the brand\u2019s 140th anniversary, the new campaign tells a \u201cmodern duel\u201d with a western twist, ending with a toast to genuine friendship.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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