The markets in which Gruppo Montenegro operates pose constant challenges. Some of these markets are extremely dynamic, characterised by constantly changing consumer needs and strong competitive pressure from rival companies. In this context, Gruppo Montenegro cultivates a competitive edge by focusing on innovation as the fundamental element for growth and prosperity.
Innovation is an act of creation, which is achieved by listening to consumers, observing trends and valuing creativity with the support of the science, methods and dedication of a hard-working team that makes innovation their daily objective.
Starting from sound Consumer Insights, the Innovation Team operates by selecting only the best ingredients, production technologies and packaging, adding them to the “innovation basket” to create new products that offer the highest quality in terms of organoleptic properties and hygiene, while respecting values of health and wellbeing to meet real consumer needs.
The roots of Gruppo Montenegro’s innovation model branch out into three territories:
- the “territory of ideas”, where original new concepts emerge (without ideas there can be no innovation)
- the “territory of governance of innovation”, where ideas are transformed into products after a long, meticulous process involving trials, tests and checks where nothing is left to chance
- the “territory of people”, those with an inherent culture of innovation who are passionate about playing an active role, taking a hands-on approach to the continuous pursuit of excellence.
To meet the challenges of innovation, Gruppo Montenegro avails of a strategic team with a strong consumer-oriented approach and an in-house group of experts, the R&D Team, specialised in the various markets and product categories, which works in tandem with an external network of experts from prestigious universities and represents the real driver of innovation.
Standing out from the competition means presenting consumers with an exceptional offering that has an edge over that of rivals and sums up the values of Gruppo Montenegro, namely passion, teamwork and a taste for excellence.