Mast-Jägermeister SE is firmly rooted in Wolfenbüttel, Lower Saxony. Here, and only here, the company produces Jägermeister, the herbal liqueur with the stag – and the biggest German spirit brand. First invented over 80 years ago, Jägermeister is based on a secret recipe of 56 different herbs, flowers and roots. In 2020, Mast-Jägermeister SE sold more 89.5 million 0.7-litre bottles of Jägermeister in 150 countries. What means Jägermeister is the world’s most successful herbal liqueur.

Jose Cuervo® boasts a history dating back over 250 years.

The journey began in Mexico back in 1758, in the Blue Agave fields at the foot of the Tequila Volcano, where the plant is still harvested and the “piñas”, are taken to La Rojeña, the oldest distillery in all of South America, for final processing.


1800 is produced exclusively in Jalisco, Mexico, crafted to an ancient formula handed down through the generations, in the spirit of “Trabajo, Passion, Honestidad” (hard work, passion and honesty).

1800 is a super premium 100% Blue Agave tequila with an inimitable, smooth flavour. A brand and an iconic trapezoidal bottle, reminiscent of the traditional Mayan stone pyramids found throughout Mexico.


Boodles is a London Dry Gin that has always been distilled and bottled in England, produced using British wheat which is then infused with a number of traditional botanicals including sage, rosemary and nutmeg.

What makes it different from other gins on the market is that it has no citrus botanicals, a choice made by the original Boodles distillers, who expected ‘’a drink to include a slice of lemon or lime’’.


Bushmills was granted a license to distil in 1608 and, since then, the whiskey has always been produced in the homonymous village in Northern Ireland, in the oldest working Irish whiskey distillery in the world.

Bushmills has always been renowned for the obsessive attention it devotes to the quality of its products, which have won prestigious prizes over the course of the company’s 400-year history.



Kraken is a black spiced rum imported from the Caribbean, named as a tribute to the mythological sea monster. It is made by fermenting sugar cane grown in the Virgin Islands. The rum is aged for 12 to 24 months in oak barrels before being blended with a secret mix of 13 spices.


Matusalem was founded back in 1872 in Santiago de Cuba and has continued to grow in popularity, today still honouring the Cuban style and tradition as it is made to the same family recipe handed down through the generations for over 140 years.

Today Matusalem offers a prestigious range of premium rums, which represent the perfect choice for those consumers looking for a product of outstanding quality with a unique taste.


Jasper Newton Daniel, aka “Jack”, was born in Tennessee in 1850. He began working for Daniel Houston Call, a Lutheran father who owned a small whiskey distillery, at a young age. With the War of Secession, in 1861, Dan Call handed the business over to Jack who was so young at the time that he gained the nickname: “the boy distiller“. This is how the “Jack Daniel Distillery” was born, the oldest distillery still in business in the USA and that will soon be giving birth to its famous whiskey in the first Square Bottle, the unmistakable-shaped bottle.


First made in a distillery in the village of Koskenkorva in Finland and then transported to a plant in the village of Rajamaki, about 45 kilometres north of Helsinki, where the distillate is mixed with glacial water, flavoured and bottled. The Finland brand was founded by Alko, the Finnish state-owned liquor company, in 1970. A year later, the brand became the first Scandinavian vodka to be sold in the United States.


The art of making this precious bourbon started in the historic Woodford Reserve Distillery, founded by Elijah Pepper in 1812 and still in business. One of the oldest bourbon distilleries in America, considered by many as the birthplace of bourbon. In fact, it was here that, in 1838, Dr. James Crow improved the “Sour Mash” process that continues to be used in the production of bourbon today, thus adding a historical value to the distillery.


Beluga is a noble Russian vodka famous all over the world. Beluga has won a leading position in the world culture of consumption and appreciation of spirits. The secret of Beluga taste is contained in the exclusive production technology of the Mariinsky Distillery, founded in 1900 in the heart of Siberia. The creation of Beluga vodka is an accurate and balanced process, which leaves no room for errors, continuously improving quality standards to guarantee the extraordinary soft taste of Beluga vodka.


The N°1 vodka in Russia in terms of sales volume and value, from the Country known to originate the finest quality vodka in the world. The purest natural water and superior quality alcohol are the key ingredients in this classic Russian vodka. The only vodka produced using a 13-metre long carbon filtering system that guarantees the product’s superb quality. Patented in 1881, the system uses only activated carbon made from Russian birch.


One of the most important companies from Turin’s golden era of Vermouth production returns to the market today thanks to new, young lifeblood that has convinced Giovanni Chazalettes, heir of the dynasty, to dust down his numerous recipes.

Today we can once again taste these historical recipes, starting from Vermouth Rosso della Regina and Vermouth Extra Dry, vermouths that changed the course of history in this category and, why not, in the city of Turin too.