GRUPPO MONTENEGRO IS THE NEW EXCLUSIVE DISTRIBUTOR OF JACK DANIEL’S, WOODFORD RESERVE AND FINLANDIA VODKA IN ITALY

PRESS RELEASE

Bologna, May 10th 2018Gruppo Montenegro and Brown-Forman have signed an exclusive distribution agreement in the Italian market for the brands Jack Daniel’s, Jack Daniel’s Tennessee Honey, Jack Daniel’s Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Jack&Cola and Finlandia Vodka.

Jack Daniel’s is the No.1 Premium Spirits Brand in the world1, the No.1 Whiskey in Italy2 and one of the most iconic brands in the spirits industry; Finlandia Vodka is one of the key premium international vodka brands. The agreement between the two companies comes into effect on 1st May 2018.

“We are really proud to represent a portfolio of such historic and prestigious brands; we share many of the same core values as Brown-Forman, as well as the same market approach based on strong competences, broad coverage of the territory and direct relations with our customers. All the above make this distribution agreement a true strategic partnership with a long-term perspective”, stated Marco Ferrari, CEO of Gruppo Montenegro.

“This is a key milestone in our ambitious project aimed at further strengthening our commercial organisation in Italy, which can today rely on an excellent, well-developed sales network, together with a synergistic and comprehensive portfolio of products across all key spirit categories. With this partnership, our critical mass is set to increase significantly both in terms of quality and quantity, establishing Gruppo Montenegro as one of the top Spirit companies in the Italian market”, stated Sergio Fava, Director of Spirits Division at Gruppo Montenegro.

“We are delighted to begin our partnership with Gruppo Montenegro in Italy. Sharing common values and principles, together we will build strong experiences for our shoppers and consumers, and sustainable and healthy growth of our iconic brands. Brown-Forman’s international brand building expertise and Montenegro’s commercial strength will benefit both companies and drive significant value for our customers. I would like to thank Campari Group for their 13 years’ collaboration and their contribution to developing our family of brands in Italy”, stated Agnieszka Przybyłek, Country Manager Brown-Forman Italy. 

1 IWSR, 2016 Value Sales exc. Excise Tax

2 IWSR, 2016 Volume & Value Sales

GRUPPO MONTENEGRO

Founded in 1885, Gruppo Montenegro is a leading Italian Spirits and Food manufacturer. The Group’s brands have developed into icons of the “Made in Italy” with strong brand equity and significant top of mind: Amaro Montenegro, Vecchia Romagna, Bonomelli infusions, Infrè decaf tea, Olio Cuore, Cannamela spices, Polenta Valsugana, Pizza Catarì. Their success is the result of constant pursuit of excellence, respect for tradition and attention to product quality and sustainability, all values that have defined the Group since its foundation. Thanks to a solid national and international distribution network, the brands are true ambassadors of the Italian way of life.

BROWN-FORMAN

For almost 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane.  Brown-Forman’s brands are supported by nearly 4,700 employees and sold in more than 165 countries worldwide.

For more information about the company, please visit www.brown-forman.com.

Info for the press

Hill+Knowlton Strategies Milan

Anna Lisa Margheriti | annalisa.margheriti@hkstrategies.com

Ph.: +39 02 31914 265

M.: +39 348 2300285

Montenegro SRL

Via Enrico Fermi, 4, 40069 Zola Predosa (BO) Italy

Ph. +39 051 6170411 – Telefax +39 051 750571

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